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Politics Election Day!

I didn't see too many Trump or Harris ads because Florida isn't a swing state, but this was a solid strategy by the Trump campaign.


The hot-button issue has roiled sports, school boards and legislatures. Trump turned to it late in the presidential campaign to add another line of attack against Kamala Harris.​

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The Trump campaign pivoted and released this message against Kamala Harris.

By Rachel Bachman, Laura Kusisto and Kris Maher
Nov. 7, 2024 9:00 pm ET

The political ad that Donald Trump rolled out in the closing weeks of his campaign was designed to confront voters’ feelings on one of the hot-button cultural issues of our time: transgender rights.

It featured 2019 footage of Trump’s opponent, Kamala Harris, saying she supported taxpayer-funded surgery for transgender inmates. The tagline: “Kamala’s For They/Them. President Trump is for you.”

The message hit the target for voters like Richard Amorose, a 48-year-old Philadelphia general laborer. He cast ballots for Democrats in the past, but these days he thinks the party has lost touch with working-class voters and is “all identity politics.”

“They need to stop a lot of their ideology, meaning like transgender, whatever. I have nothing against them,” Amorose said, but, “stop pushing it down my throat.” Trump flipped the blue-collar ward where Amorose lives from blue to red on Tuesday.

Harris had banked on social issues like abortion tipping voters in her favor throughout her short sprint for the White House. But as the campaign neared the finish line, it was the transgender debate that emerged as a powerful force that—along with voters’ concern about inflation and immigration—worked in Republicans’ favor and against Harris.

The issue has moved like a wildfire in recent years, roiling high-school and college sports, the Olympics, local school boards and state legislatures. As the 2024 general election approached, it forcefully entered the national political stage, as Republican candidates in places like Texas and Michigan flooded the airwaves with advertising attacking supporters of transgender rights.
In the 2024 election cycle, campaigns and their backers spent nearly $123 million on TV ads referencing transgender athletes, according to ad-tracking firm AdImpact.

It worked. Data from AP VoteCast, a survey measuring attitudes among the electorate, showed that half of American voters overall, and eight in 10 Trump voters, said support for transgender rights in government and society had gone “too far.”

Trump’s attack not only resonated with blue-collar laborers. It landed with affluent longtime Democrats on Wall Street and in corporate suites who have watched warily as the party increasingly aligned itself with an issue that affects a small portion of the population but commands huge amounts of attention in the political discussion at every level.

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Richard Amorose returning from a grocery-store trip in Philadelphia on Thursday. Photo: Hannah Yoon for WSJ

Tesla and SpaceX mogul Elon Musk—one of Trump’s most crucial financial benefactors—has talked about his own child’s gender change as a reason he turned more to Republican politics. Some of billionaire investor Bill Ackman’s many X posts about social politics in the last year have questioned the arguments supporting transgender athletes.

“They just went from one crazy thing to another, the whole DEI race theory, pronouns,” said Trump supporter Tom Cook, a 54-year-old software developer in Quarryville, Pa., of Democrats. “They never saw a need to stop.”

Kevin Hayes, 64, a retired architect and Harris voter in Pittsburgh, believes Trump distorted the transgender topic and followed a playbook in which he magnifies an issue, creates fear around it and then says only he can solve it. Hayes cited Trump’s statement at rallies that people’s children could go to school and come home as the opposite sex.

“Oh, my God, that’s never going to happen,” said Hayes. “To me, he was just preying on parents’ legitimate concerns about their children and their well-being, especially at a young age.”

‘Political flashpoint’​

The debate exploded into the national spotlight In 2022, when a transgender woman on the University of Pennsylvania swim team, Lia Thomas, won the NCAA women’s 500-yard freestyle title. As more American young people identified as transgender in recent years, conservative state legislators began introducing bills banning transgender girls from competing in female categories in school sports, barring doctors from providing certain medical care to transgender teenagers and requiring students to use bathrooms that aligned with their sex at birth.

The bills multiplied even as the number of transgender girls on teams remained tiny—sometimes none in a specific state. In 2023, Gallup described transgender sports participation as “a major political flashpoint.”

None of this was lost on the Trump campaign. He has regularly vowed to “keep men out of women’s sports” during his rallies and with few exceptions it got the biggest applause.

In the final weeks of the election, however, the Trump campaign decided to dramatically amplify the controversy. Its ads until then had focused on economic pressures and portraying Harris as overly liberal on crime and immigration. But polling showed the transgender topic was hitting home. Ads were tested with online focus groups and the reception was huge, elevating the issue above others.

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Thousands participate in a gay-rights demonstration, with some holding a banner with the writing ‘Protect trans youth.’ Photo: Glen Sterling/UCG/Universal Images Group/Getty Images

“It moved the numbers, especially amongst our persuadable audience, because it brought up boys in girls sports,” said campaign co-manager Chris LaCivita. “The Democrats made this the defining cultural battle for the last five years. We finished it in this campaign.”

The Trump campaign spent heavily on ads focused on transgender issues, accounting for roughly one in five ads it aired in the last couple of months before the election. The ads cost the campaign about $37 million to air.

Geoff Kimmerly, director of communications for the Michigan High School Athletic Association, said the issue of transgender girls playing boys sports was inescapable on the airwaves this campaign season, especially during events like the University of Michigan-Michigan State football game two weeks ago.

“You couldn’t miss it,” he said. “It just made it sound like, you know, this was indeed a substantial issue, which, if you look at the data in Michigan, it’s not a substantial issue.”

Kimmerly said two transgender girls played on girls’ high-school teams in the state last school year, out of 170,000-plus athletes.

‘That was damning’​

Yet the topic reverberated loudly across party lines. National Gallup polls showed that, from 2021 to 2023, Republican opposition to transgender athletes playing on a team that matched their current gender identity increased from 86% to 93%. Democrats’ opposition went from 41% to 48%, while independent voter opposition increased from 63% to 67%.

At the outset of the campaign, it seemed Republicans faced a problem with independent and moderate Republican women, as support for abortion rights had become an increasingly bipartisan issue. But many of those same women seemed worried about transgender athletes competing against their daughters and granddaughters in sports.

Galvanize Action, a nonprofit that tries to increase civic engagement among moderate, white women, said its final survey before the election found that some 53% of those voters believed people advocating for transgender rights have gone too far in recent years. In comparison, abortion rights were popular with more than two thirds of these same women.

Jackie Payne, the group’s executive director, said only a tiny fraction of women they surveyed described this as a top issue but that Trump’s ads helped create a perception among this group that Harris wasn’t focused on the issues they cared about.

When Sarah Chamberlain sent out a survey on trans issues and sports to a nonpartisan organization of suburban women she organizes, called Women2Women, some 1,400 responses came back instead of the usual 500. The women’s comments filled 50 pages. They were almost all negative.

“It was overwhelmingly, ‘We don’t care about transitioning. But we don’t want them in sports or in the locker rooms with our daughters,’” said Chamberlain, who is also president of a partisan group, the Republican Main Street Partnership, whose members include GOP senators and representatives.

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During his Oct. 27 rally at Madison Square Garden, Donald Trump vowed to get ‘transgender insanity the hell out of our schools.’ Photo: Caitlin Ochs for WSJ

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A ‘Trump-Vance, No Men in Women’s Sports’ sign displayed on a child’s tricycle in a front yard this campaign season. Photo: Eduardo Barraza/Zuma Press

“That’s a huge issue—‘Go and do what you’re going to do. I don’t care. But don’t come in and play sports against my daughter and be in the locker room with my daughter.’”

Chamberlain said the Republican ads featuring Harris and transgender policies were effective. “That was damning, and she ignored that commercial,’’ Chamberlain said.

At an all-female town hall on Fox News, Trump quickly pivoted away from talking about abortion but he did talk about his pledge to ban transgender women from playing in female sports leagues. The subject got a warm welcome.

“How many of you are worried about biological men and boys competing against women and girls in sports,” Fox News host Harris Faulkner asked the audience, noting all the hands that went up. “That is the entire room!”

Asked what levers the president could pull on the issue, Trump responded simply: “You just ban it. The president bans it. You just don’t let it happen,” to an eruption of cheers from the audience.

Warning signs​

Several Democratic operatives warned weeks before Election Day that transgender ads run by the Trump campaign were resonating with voters. In the aftermath of Harris’s loss, some in the party said the campaign should have responded more forcefully to the ads and not ignored the issue.

Harris had an opening to address one of those ads, which focused on her support for taxpayer-funded transgender surgeries for federal inmates, during her combative Fox News interview in mid-October.

But Harris ended up dismissing the importance of voters’ concerns on the issue.

“As it relates to the biggest issues that affect the American people, it’s really quite remote,” Harris said in the interview.

Harris also said that her position on the issue was similar to the first Trump administration. “I will follow the law, and it’s a law that Donald Trump actually followed,” she said.

Sen. John Fetterman (D., Pa.) pushed back on transgender-referencing ads shortly before the election. “It doesn’t make you tough, it doesn’t make you a man to pick on trans or gay kids,” Fetterman said on CNN’s “State of the Union” program.

Yet the ads struck a chord. In Pennsylvania, Dylan Stanicar, 19, grew up in a family of Democrats and has pro-union parents—one a teacher and the other a steelworker—but he cast his first presidential ballot for Trump this week. He said his choice was driven by inflation and the current cost of living, but he also believes the Harris campaign suffered from being entangled with social issues, including transgender rights.

Stanicar said he first encountered a transgender person when he was about 10 and a fellow student had transitioned to being a boy. He said he believes that the issue wasn’t so charged politically then. “I think the Democrats as a whole made it a political issue when it should stay a cultural issue,” he said. “I think it’s just been too heavily focused on for most centrist voters.”

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David Sanchez said Trump’s message spoke to his friends. Photo: Douglas Belkin/WSJ

David Sanchez called himself an outlier among his friends on Tuesday as he prepared to vote for Harris in the Mexicantown neighborhood of Detroit. Sanchez is a third generation Mexican-American who works with a behavioral-health organization.

His male Mexican-American friends who voted for Trump were particularly troubled with what they see as an attack on traditional gender roles and families. “They see it as a threat to the future and think it will get worse,” he said. “It’s a very emotional issue for them. No one is changing their minds.”

Some groups that support transgender rights have sought to play down the impact of the issue in swaying the election.

Kelley Robinson—the president of the Human Rights Campaign, an LGBTQ+ civil rights organization—said Trump’s ads were “fear-mongering” and didn’t move the needle with the voters. The group issued a polling memo this week concluding the “election did not turn on right-wing attacks on the trans community.”

Still, Robinson said, advocates need to increase “visibility” of transgender people since most Americans say they don’t know someone who is trans. “That lack of familiarity creates room for people to insert fear where there should really be empathy and curiosity,” she said.

Hayes, the Pittsburgh Harris voter, who is a co-founder of Catholics Vote Common Good, said he believes Democrats and Republicans could find common ground, including on what age students should begin to receive education on gender issues, if people could discuss the issue.

“They tried a lot of things that would make Americans feel afraid,” Hayes said of the Trump ad. “They hit on the border and the economy, and they also found sexual identity to be something that they could prey upon.”

Some transgender-related campaign ads amplified local controversies from around the nation—but could be misleading.

As his race tightened, Sen. Ted Cruz of Texas went all in on transgender-related attack ads, forcing his opponent, Democratic Rep. Colin Allred, to respond.

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U.S. Sen. Ted Cruz (R-TX) made the transgender debate a prominent part of his campaign. Photo: Brandon Bell/Getty Images

But the Beaverton, Ore., school district requested Cruz remove ads that featured a picture of two female athletes, including a Beaverton student. The district said that the ads falsely implied that one of the pictured athletes was transgender. “It is alarming that your campaign would have produced/distributed/promoted this ad with false information, especially with minor children involved,” said a note the district sent to Cruz’s communications director. A Beaverton spokesperson said the district received no response from the campaign.

In Ohio, an ad opposing Democratic incumbent U.S. Sen. Sherrod Brown, accused Brown of voting for “transgender biological men to compete in girls’ sports.” PolitiFact rated the claim “false.”

Brown, who has served in the senate since 2006, was upset by Trump-backed Cleveland businessman Bernie Moreno. More than $500 million poured into the race, making it the most expensive Senate contest this year and one of the priciest in history.

In his own campaign, Trump falsely said that the Algerian women’s boxing champion Imane Khelif, who won gold at last summer’s Paris Olympics, had been a male boxer who had transitioned. In the final days of the campaign, Trump released a one-minute ad called “We Fight” that showed an image of Khelif and invoked a mythical dark time when “men could beat up women and win medals.”

Khelif says she was born a woman, and has only ever lived as a woman. The International Olympic Committee also says she has always fought as a woman.

Alex Leary, Tarini Parti, Louise Radnofsky, Scott Calvert, Matt Barnum, Joe Barrett, Anthony DeBarros, Aaron Zitner and Douglas Belkin contributed to this article.
 
Yeah I was just listening to yesterdays megan Kelly and she covered that quite a bit. Apparently her team worked on a counter ad and it tested horribly. And I mean she said it and never ever said she was against it! She wouldn’t even say if she was voting for the tougher on crime bill in CA that passed by 75%! As a prosecutor! No one believed she wasn’t a crazy leftie
 
That article shows how out of touch leftists are. This quote from it......He didn't magnify it, leftists did. "NEver going to happen"....It literally HAS happened. Places like Portland/Seattle, DCF can take your kids from you if you don't play along with their trans delusions. That retard is saying these things we have plenty of news articles about don't exist. It's either blatantly lying or pure ignorance and it's why liberals can't be trusted.

Kevin Hayes, 64, a retired architect and Harris voter in Pittsburgh, believes Trump distorted the transgender topic and followed a playbook in which he magnifies an issue, creates fear around it and then says only he can solve it. Hayes cited Trump’s statement at rallies that people’s children could go to school and come home as the opposite sex.

“Oh, my God, that’s never going to happen,” said Hayes. “To me, he was just preying on parents’ legitimate concerns about their children and their well-being, especially at a young age.”
 
I mean look at her team lol



From a certain perspective, it's great to have young people on your team, excited about making a difference in the world, etc. But you should really listen to the veterans who've fought all the previous battles. This is a photo of what you get when you are running on "joy" or "vibes" or whatever. You really need a James Carville or a Karl Rove calling the shots.
 
From a certain perspective, it's great to have young people on your team, excited about making a difference in the world, etc. But you should really listen to the veterans who've fought all the previous battles. This is a photo of what you get when you are running on "joy" or "vibes" or whatever. You really need a James Carville or a Karl Rove calling the shots.
As aids or assistants, sure. As your primary voice? Fuck. No. That account blatantly lied on virtually every post....and leads to the question, were they knowingly lying or do they truly believe all the lies because they're just repeating what MSNBC said? If you want to be taken seriously, you can't have your primary campaign X account so easily fact checked and roasted every single time they posted. Every. Time. KamalaHQLies just destroyed them every single day.
 
Btw google is still interfering. I was listening to a podcast where it mentioned a Ted cruz ad and what pops up are articles telling me why the ad is bad lol. He had a whole series wisely attacking Allred for supporting boys in girls sports. The final one was someone who looked like Allred I guess tackling a woman lol and google and YouTube won’t let me find it.
 
Trump apparently picking Pat summeralls daughter to be his chief of staff. Will be the first woman in this position. Like his all female comms team (also a first) there won’t be fawning press over his respect for women. Hopefully won’t be a lying pos like John Kelly
I'm hearing she's a certified badass. She runs the republican machine from behind the scenes like the Godfather.
 
I'm hearing she's a certified badass. She runs the republican machine from behind the scenes like the Godfather.
She is, she's actually a family friend and mentor for my wife. Was married to Lanny Wiles who owned a bunch of bojangles chicken, hilarious dude
 
That's cool 52!
She deserves all the good things she gets. She's been through it all. Survived Desantis trying to end her career when his chief of staff felt threatened by her relationship with him. That same Chief of Staff did it to my wife when they both worked for Crist.
 
They’re still angry guys

Keep in mind in this area we have to witness all manner of protests, 4 years ago it was screeching bitches in vagina hats, and they are triggered by flags
 

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