The Back Alley Archives

On May 3, FDA Deputy Commissioner for Foods Michael Taylor spoke out against what he called the “unfortunate” trend through a Q&A on the agency’s Consumer Updates page, a page which included the image here on the left. Taylor specifically called out gum maker Wrigley on a new product, and stated that while formal regulation might be forthcoming, “we hope this can be a turning point for all to prevent the irresponsible addition of caffeine to food and beverages. Together, we should be immediately looking at what voluntary restraint can be used by industry.” Wrigley got the message and on May 8 announced a halt in production of the gum.

The FDA Deputy Commissioner has expanded his persuasion campaign, talking to the Washington Post for a June 1 story on the agency’s concerns. “Isn’t it time to pause and exercise some restraint,” he asked (not-so) rhetorically. Parroting the PR tactics of groups like CSPI, Mr. Taylor expressed concern over the “cumulative amount” of caffeine available, particularly for children.